Black / Gold / 40mm

WHAT TIME IS IT?

PICTO watches challenge the idea of a classic watch having two watch hands and a numbered dial. Here, the hour is indicated by a dot on a rotating dial, while the minutes are indicated by a conventional hand.

WATCH INFORMATION

PICTO was created by the two young hippies Steen and Erling in the 80s. In a time when everyone was busy talking about ‘time is money’, and ‘every minute counts’, the two creators went in the diametrically opposite direction. With PICTO you are encouraged to set your own agenda. Here, the day is not divided into minutes and seconds. It is rather an indication of time.

Ever since the first mechanical clocks were made in the 1200s, they have consisted of a face and two hands, but the PICTO founders challenged the norm and developed the PICTO watch with rotating dial.

Once you’ve tried it, you become addicted.